Before AIRCO, I spent more than a decade at agencies, working with founders and global marketing teams. That experience shapes how I lead: connect the business problem to a clear idea, then give the team the direction to make it work.

My title at AIRCO is Director, Brand. I joined in 2021 as the company’s third marketing hire and the senior one, brought in to lead the team, when the company was best known for a vodka made from captured CO₂. The team grew to 13 at its peak. Its members reported to the CEO with dotted lines to me, and I owned the marketing budget. I’ve led brand strategy, positioning, launches and partnerships, and the PR agency relationship as the business moved into sustainable aviation fuel and fuel systems for defense. The design and production work came from partners I briefed and directed, including Closer, Mouthwash Studio, Mythology, Tall Poppy, and Social House.

At Mythology, the independent creative agency founded by Andy Spade and Anthony Sperduti as Partners & Spade, I worked on brand strategy for founder‑led companies and global brands, including Hims & Hers, MIRROR, Harry’s, Away, Allbirds, Warby Parker, A24, Target, Coca‑Cola, and Dick’s Sporting Goods. Before that I spent four years at Grey Group on AT&T, DIRECTV, Canon, and Pfizer Consumer Health, after starting out at VML, TBWA\Chiat\Day, and Ogilvy.

I also mentored in AIRCO’s Air Scholars program for New York City high school students, and co‑authored a peer‑reviewed paper on it in iScience.

I have a BS in Advertising from the University of Florida, and I live in Brooklyn Heights.